HSL Mobile Messaging Appoints New Head of Sales and Announces Plans for International Growth

Edinburgh, Scotland, 5th October 2011

HSL (Hay Systems Ltd), a leading provider of SMS messaging services announced today that Scott Crowley, former Senior Sales Manager of Tyntec GmbH, will join as their new Head of Sales. Scott is a key addition to the HSL team as they concentrate on growing the Mobile Messaging division of the company. As a recognised and highly regarded sales professional in mobile messaging industry, Scott brings a wealth of industry knowledge and experience to HSL.

Mark Hay, CEO of HSL said:
"SMS is a technology that is increasingly being embraced by organisations throughout the world, particularly to communicate quickly and cost effectively with large audiences. Through the creation of a new and focused sales team under our new Head of Sales, we will bring our innovative and reliable SMS services into organisations looking to improve business processes and communications with staff and customers. I am very pleased to welcome Scott to the team."

HSL's established messaging business provides a strong platform for growth and further expansion within existing and new international markets and will contribute to the planned 30% business growth in 2012. HSL is one of the few companies in the industry to remain privately owned, having grown organically since its launch in 1999.

As Head of Sales, Scott will play an instrumental role in delivering this growth and leading a new sales team within the key markets of the company. Scott commented: "I am thrilled to join HSL and be a part of the on-going success story of one of the leaders in the mobile messaging industry. A dedicated and focused sales team will be an integral part of the growth plans and I'm looking forward to the future with HSL."

Further information regarding HSL's SMS messaging services can be found online at http://www.hslsms.com/ or by contacting HSL Marketing and Sales on +44 (0)1506 605 260 or by email to sales@haysystems.com.